Thirteen rules. Plain language.
These rules keep Wubu a place where everyone can create. Every decision about a video names one of these codes, shows the moment it applies to, and tells you how to appeal.
Sexual content involving minors, or content that endangers children
Any sexualised content involving anyone under 18, or content that puts children at risk. Leads to immediate suspension and reporting to the authorities as the law requires.
Examples: Sexualised images of a minor · Encouraging children to do something dangerous
Adult nudity and sexual activity
Nudity and sexual activity are not allowed, even between adults.
Examples: Explicit sexual acts · Full nudity
Threats, incitement to violence
Threatening a person or group, or encouraging others to commit violence.
Examples: "I will find you and hurt you" · Calling for an attack on a group
Graphic violence and gore
Real, graphic injury, death or cruelty shown for shock value.
Examples: Footage of a real serious injury · Animal cruelty
Hate speech against protected groups
Attacking people for race, ethnicity, nationality, religion, gender, sexual orientation, disability or other protected attributes.
Examples: Slurs aimed at a group · Calling a group less than human
Harassment and bullying of a person
Targeting a person with insults, humiliation or repeated unwanted contact.
Examples: Mocking a private person to humiliate them · Encouraging pile-ons
Dangerous acts likely to cause injury
Stunts or challenges that are likely to cause serious injury, especially if copied.
Examples: Jumping between rooftops · Taxi surfing
Illegal goods and regulated products
Selling or promoting illegal drugs, weapons, or regulated products without permission.
Examples: Selling unlicensed firearms · Drug sales
Scams, fraud and impersonation
Tricking people out of money or information, or pretending to be someone you are not.
Examples: Fake investment schemes · Pretending to be a celebrity
Spam and fake engagement
Repetitive, misleading or automated content, or buying and selling likes and follows.
Examples: Posting the same video over and over · "Follow for follow" schemes
Sharing someone's private information
Posting someone's private details such as their address, ID number or phone number without consent.
Examples: Posting a home address · Sharing an ID document
Copyright or trademark complaint received
A rights holder told us this content uses their work without permission.
Examples: A full song used without a licence · A copied video
Harmful misinformation about health or elections
False claims that could cause real harm to health or to how people vote.
Examples: Fake cures for serious illness · False voting dates
What happens when a rule is broken
- The video may be limited (it stays up but isn't recommended), age-restricted or removed.
- You get a notice in your Inbox that names the rule, shows the exact moment or words, and explains what you can do.
- Serious rules add a strike. Strikes expire, and Reach Status always shows where you stand.
- You can appeal any decision within 30 days. A person reviews it, and if we got it wrong, everything is restored, including the video's Fair Start.
Reporting
Long-press any video or open a profile's menu and choose Report. A person reviews every report. Reports alone never remove a video. To report something urgently, email hello@wubu.co.za.