A home for everyone.
Wubu is a short-video app made in South Africa for people who want to watch what moves them, share what they make and find their people, in their own languages.
Why we built it
On most video apps, a new creator posts into silence. Reach follows followers, and followers follow reach. Wubu breaks that loop with Fair Start: every new video is shown to a first audience of real people who like that kind of video, and it grows from there on how much people enjoy it. Follower counts never decide who gets seen.
We also believe the rules should be readable. Wubu's Community Guidelines are numbered, written in plain language, and every decision about a video names the rule and the moment, with an appeal to a person.
What makes Wubu different
- Fair Start for every video, and "Why this video?" on every video in your feed.
- Auto Edit: cut filler words, repeats and long pauses, add captions that pop and a trending sound, in one tap.
- A free music and sound library, so creators never have to worry about copyright on a soundtrack.
- Made for South Africa: languages from isiZulu to Afrikaans, Data Saver for mobile data, and trends from your province.
- Transparent moderation with Reach Status, notices that explain, and appeals.
Powered by Yoke Studio
Wubu is built and run by Yoke Studio, a company by equallyoked. Yoke Studio designs and builds software, apps and websites for South African businesses and creators.
Get in touch
Questions, press or partnerships: hello@wubu.co.za. Privacy questions: privacy@wubu.co.za.